Case Studies
Client profile and background
Radford Garage Doors & Gates began its journey a full eight decades ago – way back in 1945. This small, family-owned company quickly won the hearts and minds of San Diego and Orange County residents, thanks to its strong work ethic and quality solutions. In 2019, the ownership of the company passed to Aleko and Emily Souliotes – a match made in Heaven, as far as the company is concerned.
Aleko, who grew in and around trades, became the strategic and social core of the organization, taking care of logistical challenges and building sound relationships with clients, entrepreneurs, and other local businesses. Emily joined him at Radford not long after the two married, becoming the creative and managerial backbone of the company, adding unique flair and invaluable insight to an already thriving business.
Together, they continued to maintain and add on to the tradition of excellence, updating their services to maintain relevance in a competitive industry, expanding to serve both residential and commercial markets, and even adding luxury solutions to their portfolio. Today, Radford Garage Doors & Gates stands not only as a benchmark for other similar companies – but as an exemplar of its industry.
We first began collaborating with Radford in 2021, with the primary goal of refining their online presence and boosting visibility for core services in San Diego. Built on a steady stream of new content and a strategically optimized Google Business Profile (GBP), this approach proved to be an overwhelming success, setting the stage for the company’s expansion into Orange County. In 2023, the Radford team decided to take their SEO efforts in-house, and we ended up parting on a high note.
However, although they were achieving steady results at first, structural website changes and a new GBP strategy caused a dip in Radford’s rankings and customer leads by mid-2024. Recognizing the downward trend, they returned to us for specialized technical SEO and local optimization. Without delay, our team stepped up to reestablish the company’s online presence and develop a robust plan for long-term growth that drives Radford’s success to this day.
The best thing? A relationship based on mutual trust evolved into a partnership between our two companies. Today, our team and Radford continue to collaborate on a broad range of industry-specific projects – including Garagify – where we continue to provide SEO services, aided and refined by Aleko’s valued insight and years of experience.
The problems that the client faced
When Radford reconnected with us, their website had been restructured in ways that negatively impacted its performance and, consequently, hurt the company’s online visibility. Several crucial pages went missing, broken links made it harder for visitors to navigate the website, and the removal of essential tools further hindered the way the website worked and how it ranked in search results.
At the same time, unverified changes to their GBP introduced inaccurate business hours and service area details. As showing up correctly in local map listings is vital for attracting customers in the overhead door industry, these GBP issues led to a noticeable drop in inquiries.
With the competition growing and visibility declining, Radford was at a real risk of losing leads to other businesses in the area. It was evident that an in-depth technical audit and strategic re-alignment would be critical to restoring rank and market share, as well as preserving their hard-earned reputation.
We decided to rectify these technical shortcomings quickly and then establish a more robust framework for sustained online presence. With a careful blend of SEO expertise, local insight, and strategic planning, we moved swiftly to first stabilize Radford’s digital footprint and then elevate it through a comprehensive combination of long-term strategies.
How we fixed all key issues
First, we tackled the immediate problems: fixing broken plugins, bringing back missing pages, and making the site easier to navigate. These quick fixes not only made things smoother for visitors, but also caught Google’s attention in a good way.
Then, we spruced up their GBP, tweaking hours and service areas based on what their competitors were doing, which boosted their local rankings in record time. Simultaneously, we started building quality links and improving content to make the site stronger and attract more of the right traffic. This combination of fixes and upgrades addressed the urgent issues and laid a solid foundation for the implementation of a long-term strategy.
Now, we keep a close eye on the technical side, making sure the site stays up-to-date with Google’s changes. We carefully track how things are performing and tweak the website’s details to keep improving results. Essentially, we’re always one step ahead, making sure the client stays visible and competitive online. Our results are nothing short of awesome:
- Domain rating improved by 6 points (in just 3 months)
- 126 new keywords are now ranking on the national level
- Average monthly traffic increased by 138%
- Average traffic value saw a 163% boost
- storefront doors near me, now at #1, didn’t rank before.
- storefront doors san diego, now at #4, up 26 spots.
- garage door repair san diego ca, now at #6, up 32 spots.
- fire doors san diego, now at #6, up 20 spots.
Let’s take your business to the next level
Your overhead door company deserves a strong online presence that attracts more customers and drives real results. Our proven strategies have helped both large- and small-scale dealers, manufacturers, and installers shoot up in rankings and generate actionable leads. Get in touch today and let’s build your path to digital success.